Shop at Barnes & Noble to Help Support Rose Brucia on March 18th, 7pm in NYC


Media Contact: 
Anjali Becker, Agate Publishing
847-475-4457 ext. 4#

 Author Teams Up with Barnes & Noble to Donate Proceeds from Opportunity Knocking Book Launch to The Rose Brucia Educational Foundation


New York City—Lori Ann LaRocco, author and producer of CNBC’s Squawk Box, will host a book release party for her forthcoming title, OPPORTUNITY KNOCKING: Lessons from Business Leaders (Agate B2, 978-1-932841-87-9, $24) on March 18th at Barnes & Noble/Upper East Side (150 East 86th Street).  This event will begin at 7:00 pm, will include a presentation and book signing, and is free and open to the public.

The author will donate all royalties from the event to The Rose Brucia Educational Foundation, a non-profit dedicated to reducing child abductions. In honor of LaRocco’s support, Barnes & Noble will also donate a percentage of March 18th purchases to the foundation. To ensure that your purchases benefit The Rose Brucia Educational Foundation, please use book fair voucher #11321908 at the checkout when you make purchases in-stores or online. The voucher will be good for online purchases through March 23rd.

Known as “the producer with the trillion-dollar Rolodex,” LaRocco knows how to get business leaders and entrepreneurs to talk. While LaRocco has worked with leaders from many different industries, she came to recognize that all leaders shared similar methods for both identifying opportunities and executing on the strategies for success.

In Opportunity Knocking, LaRocco guides readers through these methods for exploiting opportunity through her “Opportunity Pyramid.” LaRocco illustrates each level of the pyramid through an in-depth interview with a business leader whose story helps illustrate that principle. The book features interviews with Ford’s Alan Mulally, The Case Foundation’s Steve Case, BlogHer’s Lisa Stone, Elisa Camahort Page, and Jory Des Jardins, as well as an introduction by Dick Armey and afterword by Wilbur L. Ross. By giving readers real-world examples and bringing them into the mindset of these successful executives, Opportunity Knocking provides a blueprint for achieving success by recognizing the right opportunities—and seizing them.

About Lori Ann LaRocco

Lori Ann LaRocco is the senior talent producer at CNBC and “C-Suite Insider” columnist for She has worked at CNBC since 2000, when she was hired as one of Maria Bartiromo’s producers on Market Week. She lives outside of New York City with her husband and three children.

About The Rose Brucia Educational Foundation

Founded by Matthew J. Barbis after his 11-year-old cousin, Carlie Brucia, was abducted and murdered in Sarasota, FL in 2004. The Rose Brucia Educational Foundation’s goal is to reduce the number of child abductions in the U.S. by educating and empowering young minds with the knowledge necessary to avoid abduction. Utilizing puppets and a formalized educational curriculum, the foundation provides elementary-aged children with the Stranger Safety Awareness Program, free of charge. The Rose Brucia Educational Foundation is a 501(c)3 nonprofit organization.

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